And Nation, we are glad to announce the official launch of the Being Gringo Travels blog.
Our first trip to San Francisco starts today and we’re super excited. This blog is the hub of all our interaction and updates on the trip — so feel free to hit us up on twitter or email to get involved or make suggestions of where we should stop, what we should eat, who we should see, and why. Also, if you are on the way and would like us to stop by, let us know. We’re obviously super cool and promise to deliver you a good time.
Being Gringo is San Francisco bound — Sausalito, actually, at the spectacular Cavallo Point Lodge.
Last month I accepted a very kind invitation from The Wine Institute to co-speak/participate in an industry function titled “California’s New Generation Vintners & Growers.” This event is co-sponsored by The Wine Institute and CAWG and is intended to “Showcase the new generation of vintners and growers, and to generate awareness, stories, blog posts, etc. about how this diverse and dynamic group of people is making its mark on California wine.” Among other things, I will be participating in breakout discussions on one of four topics:
Next Generation — Passing the Torch
Evolving Wine Styles
Eco-friendly Growing and Winemaking
Hip & Trendy Marketing <– my break out
We’re actually turning the trip into an incredible, old school style road trip with our branding guy, Joel Beukelman. Together, Joel and I will be storming the California coastline for a week with grandiose visions of a social media/wine tasting extravaganza. We’ll make several stops at key wineries up the coast, tasting way too many wines, chatting with industry types. And we’ll be documenting the entire trip with real time posts to Twitter and the Miramonte blog. So stay tuned! Good times ahead.
Special thanks to The Wine Insitute and CAWG for their interest in Miramonte. I’m looking forward to tasting some great wines, participating in the discussions, and learning a lot from my fellow vintners. Cheers!
*CAWG: California Association of Winegrape Growers.
